How to Make Better Decisions Under Pressure: The AWARE Framework for Leaders

Author Image

Article written by

Vipin Thomas

9 MIN READ
Jun 10, 2025
Hero Image

When Stress Makes Smart Leaders Do Dumb Things

Picture this: You're in a conference room, your biggest client on speakerphone, basically threatening to walk away. Your heart is racing, palms sweating, and every instinct screams "FIX THIS NOW!"

That was me a year ago. Instead of taking a breath, I immediately started offering discounts and promising features we hadn't even built yet. By the time I hung up, I'd committed to delivering an impossible timeline with half our profit margin.

My CTO just stared at me and said, "Did you just promise them a unicorn?"

He wasn't wrong.

Why We Make Awful Decisions When Things Get Crazy

Here's something that'll blow your mind: scientists found that when we're stressed, the thinking part of our brain basically takes a coffee break. It's like trying to solve a math problem while someone's blasting music and flashing strobe lights. Good luck with that.

I used to be proud of making fast decisions. "I trust my gut," I'd say. Problem is, when you're stressed, your gut is usually just anxiety in disguise.

According to research published in Harvard Business Review by Oracle and data scientist Seth Stephens-Davidowitz, they discovered that 85% of leaders feel overwhelmed by decisions. And here's the kicker - we're making ten times more decisions than we did just three years ago. No wonder we're exhausted.

the-aware-framework-for-streseed-leaders

The AWARE Thing That Changed My Life

After that client disaster (spoiler: we did lose them), I knew something had to change. I found this meditation thing called Vipassana. Sounds fancy, right? It basically means "seeing things clearly."

But I needed something I could use during actual work, not just while sitting cross-legged on a mountain somewhere. So I came up with AWARE. It's not rocket science - just five steps that help you think before you act.

A - Assess (Stop and Look Around)

Before you label something as "CRISIS!" or "OPPORTUNITY!" just... stop. Look at what's actually happening.

Last month, someone on my team came running in saying our website was "completely broken." My old self would've panicked and called an emergency meeting. Instead, I asked three questions:

  • What exactly isn't working?
  • How many people are affected?
  • What's the actual error message?

Turns out it was a display issue affecting one specific browser that 2% of our users had. Still needed fixing, but definitely not a "drop everything" emergency.

W - Wait (Count to 60, Seriously)

One minute. That's all you need sometimes. When you're angry, scared, or excited, your brain is basically drunk on emotions. Wait for it to sober up.

I have this rule now: if an email makes my blood pressure spike, I save it as a draft and come back later. You wouldn't believe how many relationship-damaging emails I've avoided sending this way.

There's this executive at another company who has a 24-hour rule for any decision over $10,000. Seems excessive until you hear about the time he almost bought software they didn't need because the salesperson called right after a frustrating budget meeting.

the-aware-framework-for-streseed-leaders

A - Accept (This Is What's Happening)

This one's tough. It doesn't mean giving up or being a pushover. It means saying "okay, this is reality" instead of wasting energy on "but it shouldn't be this way!"

When we launched our new product and the first week's numbers were terrible, my first instinct was to blame marketing, then blame the economy, then blame Mercury being in retrograde.

Finally, I just accepted: the launch didn't go as planned. Period. Once I stopped fighting reality, I could actually figure out what went wrong and fix it.

R - Respond (Do Something Useful)

Here's where you finally act. But now you're responding to what's actually happening, not reacting to what you're afraid might happen.

During a recent team conflict, instead of immediately taking sides or giving everyone a lecture about teamwork, I asked questions. What's the real issue here? Who else should be part of solving this? How does this connect to our bigger goals?

Simple questions, but they led to solutions instead of more drama.

E - Evaluate (Learn From the Mess)

After every big decision, good or bad, ask yourself: What worked? What didn't? What would I do differently?

I keep a simple journal - not fancy, just a Google doc. One line about decisions I made and how they turned out. Reading back through it, you start seeing patterns. Like how I always make worse choices right after lunch (apparently I'm not alone in this).

Starting Small (Because Nobody Has Time for Life Overhauls)

You don't need to become a meditation guru overnight. Here's what actually works:

The Traffic Light Method: Red = Stop and assess. Yellow = Wait a moment. Green = Respond thoughtfully. I literally picture a traffic light in my head. Weird? Maybe. Effective? Absolutely.

The Meeting Reset: Between meetings, I take three deep breaths and ask myself, "What mindset do I want to bring to this next conversation?" Takes about 30 seconds and makes a huge difference.

The Email Pause: Before hitting send on important emails, I read them out loud. You'd be amazed how different something sounds when you actually say it.

What Changed for My Team

When I started doing this AWARE thing, something interesting happened. My team began doing it too, without me even asking them to.

Some of our Customer Success Managers started using "let me assess the situation" instead of immediately saying yes to every last-minute change request. Our client satisfaction scores went up because we were actually delivering thoughtful solutions instead of quick band-aids.

The Stuff Nobody Talks About

"This sounds like it'll slow me down": Look, being fast doesn't matter if you're running in the wrong direction. I've seen CEOs take weeks to make decisions and completely transform their companies. Speed is overrated. Direction matters more.

"What if I miss opportunities?": Funny thing about opportunities - the good ones tend to stick around long enough for you to think about them. The ones that "expire in the next 5 minutes" are usually not worth your time anyway.

"My industry is too fast-paced": I thought the same thing. But even Formula 1 drivers have pit stops. Even emergency room doctors pause to check vitals before making decisions. If they can do it, so can you.

the-aware-framework-for-streseed-leaders

Making This Stick

The trick isn't to be perfect. It's to catch yourself when you're about to make a stress decision and just pause. Even if it's just for 10 seconds.

Start with one part of AWARE. Maybe just the "Wait" part. When you feel that urge to immediately react, count to ten. That's it. Once that becomes automatic, add another piece.

I'm not saying this is magic. There are still days when I mess up spectacularly. Last week I responded to a customer complaint at 11 PM and somehow made things worse (note to self: emotions + late night + email = disaster).

But overall? My decisions are better. My team trusts me more. And I sleep better knowing that when stuff hits the fan, I won't just make it worse by panicking.

The Real Talk

Here's what I wish someone had told me earlier: being a leader doesn't mean having all the answers immediately. It means being thoughtful about finding the right answers.

The space between something happening and your response? That's where leadership actually happens. That's where you choose to be intentional instead of just reactive.

Some days you'll nail it. Some days you'll forget everything and make decisions like a caffeinated squirrel. That's human. The goal isn't perfection - it's just doing better than yesterday.

And if you're thinking, "This all sounds great, but I'll never remember AWARE when I'm actually stressed" - fair point. Print it out. Put it on your desk. Set it as your phone wallpaper. Whatever it takes.

Because the next time you're in that conference room with your heart racing and everybody looking at you for answers, you'll have something better than panic. You'll have a process.

Your future self will thank you. And so will your team.

Common Questions About Using AWARE in Real Work Situations

  1. How quickly can I expect to see changes?

In my experience, you'll notice yourself catching stress reactions within the first week. My team started naturally adopting it after seeing me use it consistently for about a month.

  1. Does this work for quick decisions too?

Absolutely. The "Wait" can be as short as 10 seconds for operational stuff. For bigger decisions, take more time. It scales to the situation.

  1. What's the hardest part of AWARE to master?

For me, it was "Accept." We're so used to fighting reality that just acknowledging "this is what's happening" feels weird at first. But it gets easier.

  1. How do I introduce this to my team without sounding preachy?

Don't announce it as some big initiative. Just start using the language: "Let me assess this first" or "Give me a moment to think through our response." They'll pick it up naturally.

  1. What about genuine emergencies?

Even in real crises, a few seconds of assessment helps. Think about it - emergency responders always assess before acting. If it works for them, it works for us.

  1. I keep forgetting to use it when stressed. Any tips?

Totally normal. I forgot constantly at first. Visual reminders help - sticky notes, phone wallpaper, whatever works. The more you practice when calm, the more automatic it becomes under stress.

  1. Can this help with personal stuff too?

100%. I use it for everything from family discussions to financial decisions. Stress is stress, whether it's at work or home.

  1. How is this different from other decision frameworks?

It's simpler and more practical. No complex diagrams or theories. Just five words you can remember even when your brain is fried.

  1. Which industries does this work best for?

Honestly? Any industry where humans make decisions under pressure. Which is... all of them. Tech, healthcare, finance, retail - stress is universal.

  1. Where can I learn more about mindfulness in business?

Start with basic mindfulness apps or books. But remember, AWARE is the practical adaptation - you don't need to become a meditation expert to use it effectively.


Author Image

VP Revenue Operations at SurveySparrow and Business Unit head for SparrowGenie. With 18+ years in B2B SaaS—including leadership roles at Freshworks and MangoApps—I’ve led go-to-market, customer success, and revenue operations across high-growth teams. My focus consistently has been building predictable, repeatable revenue engines, aligning cross-functional teams, and driving outcomes that scale. SparrowGenie emerged from that journey—born as an internal fix for RFP bottlenecks, it’s now evolving into a category-defining product in sales automation and enablement.


Built with your sales needs in mind.