10 ChatGPT prompts for sales emails that actually work

I’m guessing you’re here because you’re tired of writing sales emails that go nowhere, you know ChatGPT can help, and you don’t have time to figure it all out on your own.

But I also know you're not here to scroll through yet another massive list of 100 prompts you'll never actually use.Same. I’ve been there—scrolling through endless templates, saving a bunch, and… never actually using any of them.

Which is why this guide only includes 10 ChatGPT prompts for sales emails.

Not random ones — the ones that actually worked for me. The ones I’ve seen get replies, restart conversations, and help close deals. Plus a few tricks to make sure your emails still feel human, not AI-ish.

Because you don’t need more prompts.
You just need the right ones.

If you’re short on time but big on results, this one’s for you.

Why Your Sales Emails Are Being Ignored (It's Not Just You)

Let's get real for a second – getting someone to open, read, and respond to your sales email in 2025 is harder than getting my teenager to put down his phone at dinner.

The average office worker gets around 121 emails daily. Your carefully crafted message is competing with meeting invites, internal updates, client emergencies, lunch orders, and about a dozen newsletters they never read but can't seem to unsubscribe from.

Plus, most sales emails make the same mistakes:

• They're all about the sender, not the recipient
• They're too long (nobody's reading past your second paragraph, sorry)
• They sound robotic and templated
• They lack personalization in prospecting beyond "Hi [FIRST NAME]"
• They don't create any urgency or reason to respond

Sound familiar? I was guilty of all these sins until I figured out how to leverage AI the right way.

Why ChatGPT Is a Game-Changer for Sales Emails (When Used Correctly)

You might be thinking, "Great, another tool to learn." I get it – I was skeptical too. But here's what changed my mind:

The Cold, Hard Advantages

• Speed wins: I went from writing 5-6 personalized emails per hour to crafting 30+ high-quality messages. That's 5x productivity.
• Consistency that scales: No more quality drops when you're tired at 4:30 PM on a Thursday.
• Say goodbye to writer's block: That blank-screen paralysis? Gone.
• Segmentation on steroids: Different messaging for different industries? Different job titles? No problem.
• Round-the-clock idea factory: Need inspiration at 11 PM? ChatGPT doesn't sleep.

But here's the thing – you can't just ask ChatGPT to "write a sales email." That's how you get generic, AI-sounding garbage that gets deleted faster than a spam notification.

You need to know how to talk to the AI. And that's where the magic happens.

Think of ChatGPT as an eager but slightly clueless intern. Super smart, wants to help, but needs detailed instructions or they'll go off in weird directions.

I learned this the hard way. My first attempt was something like: "Write a cold email to a sales lead."

The result? A formal, stiff email that read like it was written by a robot attempting to sound human. It was bad. Really bad.

Here's what I've learned makes the difference between AI-generated junk and emails that convert:

Your Prompt = Your Recipe

1. Be ridiculously specific: Include industry, pain points, context, and tone.
2. Add constraints: Word count limits force clearer thinking.
3. Define the voice: "Write like a trusted advisor, not a pushy salesperson."
4. Include structure guidance: "Start with a question about [pain point], then transition to..."
5. Use examples: "I liked this subject line: [example]. Create 5 similar ones."

One game-changing trick? Tell ChatGPT to avoid exclamation points. Seriously, it's obsessed with them otherwise.

Want to see what this looks like in action? I thought you might. Let's dive into the 10 ChatGPT prompts for business that transformed my sales outreach.

10 ChatGPT prompts for sales emails that actually work

Here are 10 proven ChatGPT prompts for sales emails. Use these for cold outreach, follow-ups, and prospecting.

1. ChatGPT prompt for cold outreach emails

Sending a cold email to someone who's never heard of you or your company is probably the hardest type of message to get results from. How do you convince a complete stranger they desperately need something they've never even thought about before?

I learned this the hard way. My first attempt was something like: "Write a cold email to a sales lead." The response? A formal, stiff mess that read like it was written by a robot attempting human speech. Nobody was going to reply to that.

Here's a much better prompt:

Prompt:

Write a concise and informal cold email to a sales lead at [COMPANY] in the [INDUSTRY] industry who is likely experiencing [PAIN POINT]. Keep it under 130 words, conversational but professional. No exclamation points. Include a subject line that mentions their pain point, not our solution.

Why it works: Adding style descriptors like "concise" and "informal" dramatically improves the output. The word count limit forces clearer thinking, and banning exclamation points prevents that over-eager AI tone that screams "I was written by a bot!"

When I used this to reach out to marketing directors struggling with content consistency, my open rate jumped to 42% – way above the industry average.

2. ChatGPT prompt for LinkedIn Sales prospecting

For most of us, LinkedIn is still the best place to find sales leads—especially in B2B. But scrolling through profiles and crafting personalized messages to each prospect takes forever.

Prompt

Create an email to [NAME] who I just found on LinkedIn. Their profile summary says: [PASTE THEIR SUMMARY]. They recently posted about [TOPIC OF RECENT POST]. Write a brief email that (1) references something specific from their profile or post that relates to our [PRODUCT/SERVICE], (2) asks a thoughtful question about their perspective on [RELEVANT CHALLENGE], (3) briefly mentions how we help companies like theirs with this challenge, and (4) suggests a low-pressure next step if they're interested. Make it sound like a human wrote it – conversational, concise (max 100 words), and authentic. Avoid sounding salesy or using marketing jargon.

Why it works: This sales prospecting prompt leverages public information to create genuine personalization beyond just using their name. When you reference something they've actively shared, it shows you've done your homework.

I used this after seeing a VP of Sales post about their team's productivity challenges. My email started with: "Your LinkedIn post about sales productivity challenges caught my attention, especially the part about your team spending too much time on administrative tasks." He responded within 20 minutes asking to learn more.

3. ChatGPT prompt for problem-solution cold emails

This is my go-to formula for cold emails that actually convert:

Prompt:

Write a cold email to [NAME], [POSITION] at [COMPANY] in the [INDUSTRY] industry. They're likely struggling with [SPECIFIC PAIN POINT] based on [RESEARCH/NEWS/TRIGGER EVENT]. The email should: (1) start with a thought-provoking question about this pain point, (2) briefly validate the challenge with a statistic or trend, (3) introduce our solution [PRODUCT/SERVICE] with one sentence on how it solves this specific problem, (4) include one brief success metric from a similar client (without naming them), and (5) end with a simple question asking if they'd be open to a 15-minute call to learn more. Keep it under 130 words, conversational but professional. No exclamation points.

Why it works: This prompt creates a structured email that follows a proven pain-solution-validation framework while keeping things conversational and concise.

To show you how much detail I added, here's an example of this prompt in action:
"Write a cold email to Alex Jordan, VP of Sales at TechGrowth Solutions in the SaaS industry. They're likely struggling with low email response rates based on a LinkedIn post they shared last week about sales team productivity.

" The result? A personalized email that hit all the right notes and led to a discovery call.

4. ChatGPT prompt for value-add follow-ups

We've all been there—you sent a great initial email but got... silence. Instead of sending another "just checking in" message (please, never do this), try this approach:

Prompt:

Write a follow-up email to [NAME] who didn't respond to my initial outreach about [BRIEF DESCRIPTION]. Instead of just "checking in," this email should: (1) acknowledge they're busy, (2) offer a specific piece of value – either an insight, relevant content, or quick tip related to [THEIR INDUSTRY/ROLE/CHALLENGE], (3) briefly remind them of our solution's main benefit for their situation, and (4) end with an easy-to-respond-to question. Keep it under 100 words, friendly but respectful of their time. No "just checking in" or "wanted to follow up" language.

Why it works: This sales email breaks away from those dreaded "just checking in" emails that everyone hates. By offering value in your follow-up, you give them a reason to respond beyond just being polite.

I used this with prospects who didn't respond to my initial outreach about our sales automation tool. Instead of badgering them, I shared a quick tip about using Gmail filters to prioritize prospect responses. Several people thanked me for the tip—and then asked to learn more about our solution.

5. ChatGPT prompt for decision-maker closing

When you need to get that final approval from the big boss, try this:

Prompt:

Write a concise email to [DECISION MAKER NAME], [POSITION] at [COMPANY], who needs to give final approval on implementing our [PRODUCT/SERVICE]. They've been briefed by [CHAMPION NAME] but haven't responded. The email should: (1) acknowledge their busy schedule, (2) summarize the key value proposition in 2 sentences, (3) mention the specific ROI of [X%] that similar companies have seen, (4) include a clear call-to-action for a 15-minute decision call, and (5) create a sense of timeliness without being pushy. Tone should be confident, respectful, and concise.

Why it works: This prompt targets the specific needs of decision-makers who are often time-constrained and results-focused. It respects their position while providing just enough information to make a decision backed by concrete ROI data.

When I used this with a CFO who was the final signature we needed, I got a response that simply said: "Thursday at 2pm works. Send calendar invite." Sometimes, brevity is your friend!

6. ChatGPT prompt for industry research-based prospecting

Want to really stand out? Reference something happening at their company right now and create strategic email for research-based prospecting:

Prompt:

Create a prospecting email to [PROSPECT NAME], [POSITION] at [COMPANY]. The company is in the [INDUSTRY] and recently [RECENT DEVELOPMENT/NEWS]. Include: (1) a subject line mentioning the recent development, (2) a brief congratulatory or acknowledging opening, (3) a transition that connects their situation to similar challenges our [PRODUCT/SERVICE] has helped solve, (4) a brief success story with a similar client (without naming them), (5) a soft call-to-action asking if they'd be interested in learning how we achieved those results. Keep the tone conversational and curious rather than salesy. Maximum 150 words.

Why it works: This prompt creates highly contextual, timely outreach based on actual company developments. It's much harder to ignore an email that acknowledges something happening at your company right now.

I once used this after noticing a prospect company had just opened a new office. The email congratulated them on the expansion, then pivoted to how scaling communication can create challenges their team might be facing. Bingo—meeting booked.

7. ChatGPT prompt for second chance re-engagement

For those leads that went cold months ago:

Prompt:

Write an email to re-engage with [NAME] at [COMPANY] who we last spoke with [TIMEFRAME] ago about [TOPIC/PRODUCT]. They showed interest but the conversation stalled because [REASON IF KNOWN]. The email should: (1) reference our previous conversation briefly, (2) introduce a new angle or value proposition they might not have considered, (3) include a recent industry development or trend that makes our solution more relevant now, (4) ask if their priorities around [CHALLENGE] have changed, and (5) suggest a quick call to share what's new. Keep it under 130 words, friendly but not apologetic. Make it easy for them to respond even if their situation has changed.

Why it works: This prompt resurrects dead conversations without making things awkward. By introducing new information and acknowledging time has passed, you give the prospect a natural way to re-engage.

I used this to revive a conversation with a prospect who ghosted us six months earlier. By mentioning new features we'd added specifically addressing concerns they'd raised in our last call, they responded with "Actually, perfect timing. We just reopened this project last week." Talk about a coincidence!

8. ChatGPT prompt for referral-based prospecting

Referrals have the highest conversion rates in sales. This prompt helps you make the most of them:

Prompt:

Write a prospecting email to [PROSPECT NAME] at [COMPANY], using a referral from [REFERRER NAME] who is [RELATIONSHIP TO PROSPECT]. The email should: (1) mention the referral in the subject line, (2) explain how I know the referrer in one sentence, (3) specifically mention what the referrer suggested I contact them about, (4) include a very brief explanation of how our [PRODUCT/SERVICE] helps companies like theirs with [SPECIFIC PROBLEM], (5) cite one relevant statistic or result, and (6) end with an easy-to-respond-to question. Keep it under 130 words and make the tone warm but professional.

Why it works: This prompt establishes credibility quickly and gives the prospect context for why they should care.

The best response I ever got from this was: "Any friend of Sarah's gets at least 15 minutes of my time. How's tomorrow at 11?" That 15-minute call turned into a six-figure deal.

9. ChatGPT prompt for event follow-up prospecting

Just met someone at a conference? Don't let that connection go cold:

Prompt:

Draft a prospecting email to [PROSPECT NAME] whom I briefly met at [EVENT NAME] on [DATE]. We had a short conversation about [TOPIC DISCUSSED]. Now I want to follow up and explain how our [PRODUCT/SERVICE] could help with the [CHALLENGE] they mentioned. Include: (1) a reminder of our meeting context, (2) a connection between what they shared and our solution, (3) one specific feature/benefit most relevant to their mentioned challenge, (4) a simple question asking if they'd like to see a quick demonstration of how it works. Keep the email under 125 words and maintain a helpful, non-pushy tone.

Why it works: This prompt creates context-rich follow-ups that jog the prospect's memory about your conversation while making a natural connection to your solution.

After a recent industry conference, I used this to follow up with 12 people I'd briefly spoken with. Nine responded, and five booked meetings—a conversion rate that blew away my previous post-event outreach.

10. ChatGPT prompt for breaking through ghosting

When a prospect is ghosting you, the worst thing you can do is barrage them with dull "Just checking in!" emails. This prompt adds a touch of humor that can break through the silence:

Prompt:

Write a concise and professional but lightly humorous sales email to a prospect who hasn't responded to my last two follow-up attempts. The email should: (1) acknowledge the lack of response without being accusatory, (2) offer one new valuable insight related to [THEIR INDUSTRY/CHALLENGE], (3) include a clear, low-pressure call-to-action, and (4) use subtle humor to stand out without being unprofessional. Keep it under 100 words. No exclamation points or desperate language.

Why it works: Adding appropriate humor to your last-attempt emails can help you take a final stab at standing out. The key is keeping it professional while still being memorable.

I used this with a prospect who'd gone silent after an initial positive call. The email had a subject line "Should I stay or should I go?" and opened with "I'm starting to feel like that person who can't take a hint at a party..." He responded with "Haha, sorry for disappearing on you. Crazy quarter end. Let's reconnect next week."

Advantages of using ChatGPT for sales emails

Creating winning sales emails isn't easy, but ChatGPT sales email prompts can get you close. Here's why this tool is worth adding to your sales toolkit:

• Create personalized emails at scale. Once you've nailed down a couple of go-to prompts, it's easy to plug in details about a prospect and generate tailored emails. This lets you scale your outreach efforts while maintaining quality.
• Overcome writer's block. We all hit creative walls, especially when writing the 20th email of the day. ChatGPT gives you a solid starting point when your brain is fried.
• Consistency across your team. Having trouble getting your sales team to follow email best practices? Provide them with proven prompts to ensure everyone's outreach meets your standards.
• Test different approaches quickly. Want to try a different angle on your value proposition? Generate several options in seconds rather than spending hours rewriting.
• 24/7 availability. Need to send that critical email at 11 PM? ChatGPT doesn't sleep, take breaks, or need coffee to function.
• Continuous improvement. As you see which emails perform best, you can refine your prompts to generate increasingly effective messages.

Tips for writing the best ChatGPT prompts for sales emails

After spending countless hours (and way too many coffees) testing ChatGPT prompts for sales emails, here are my top sales email tips for getting the best results:

• Be ridiculously specific. Vague prompts get vague results. Include industry, role, pain points, company size, and any other relevant details to get truly personalized outputs.
• Define the style explicitly. ChatGPT doesn't inherently know what "good" means to you. Use descriptive words like "conversational," "concise," or "professional" to guide the tone.
• Set clear constraints. Word counts, formatting instructions, and specific elements to include/avoid help shape better outputs. For example, I always specify "no exclamation points" because ChatGPT loves them way too much.
• Include your no-gos. To prevent common email turn-offs, tell ChatGPT what to avoid—phrases like "just checking in," corporate jargon, or overly formal language.
• Learn from what works. When a real email gets a great response, feed it back to ChatGPT with instructions to analyze why it worked and use a similar approach for future emails.
• Always edit before sending. I made this mistake once and got called out by a prospect who asked if I was using AI. Now, I always add my personal touch and voice before hitting send.
• Regenerate multiple options. Don't settle for the first draft. Generate 2-3 versions, then cherry-pick the best elements from each to create your final email.

That’s a wrap. Try these prompts out, tweak them to fit your style, and watch your sales emails actually get replies for once.

Have you tried using ChatGPT email prompts to write your sales outreach? What techniques have worked for you? Drop a comment below – I'd love to hear what's working (or not working) for your sales prospecting!